France Luxe Body

A refined, sensory packaging system for a body-care brand designed to be felt, not just used

LUXURY BODY CARE

LUXURY BODY CARE

LUXURY BODY CARE

DELIVERABLES

Email | Packaging | Catalog Print

tools

Illustrator | Photoshop Indesign | Klaviyo | Shopify

category

Packaging & Marketing Design

tools

Full Suite - Print & Digital

PROJECT OVERVIEW

A luxurious body care identity built for the senses.

France Luxe Body needed a visual identity that felt as luxurious as the products themselves. The goal was a cohesive brand experience across packaging and email marketing. Refined sensory, and unmistakably premium.

what i created

Email campaign designs supporting product launches and seasonal promotions

Shampoo bar imprint design and custom box packaging for the France Luxe Body line

Catalog layout and marketing assets communicating luxury and sensory experience

Poster and product display assets for print and digital use

01

Email Campaigns

Product launch and seasonal promotion campaigns designed to communicate luxury and drive conversions.

A woman with fair skin and brown hair pulled back, wearing a blue headband, is smiling slightly and resting her chin on her hand. The image promotes upgrading your morning routine with beauty and bath products.
Woman in spa robe and towel on head relaxing with her feet up in a bright room. Various wellness and self-care products, candles, and accessories on a table. Potted plants and outdoor view through large windows.
An advertisement for self-care products including French perfumed bar soap, French-style bath mitts, French perfumed body wash, a flex vent hairbrush, and an Italian bandeau headband.

02

Packaging Design

Shampoo bar imprint design and custom box packaging, a refined unboxing experience from start to finish.

Four pink shampoo bars with elegant labels, featuring various designs and text such as "France Luxe Body" and "Shampoo Bar."
A 3D render of a product packaging box for a magnetic soap holder, with an unfolded design layout on the left and the assembled box on the right. The packaging features instructions and branding for France Luxe Body.
Close-up of a white box labeled 'France Luxe Body Solid Shampoo Curly Hair' and a round beige soap with a floral logo next to it. The background is white.

03

Catalog & Print Assets

Marketing collateral and product display assets designed to communicate luxury across print touchpoints.

Close-up of a person holding a black candle with a matte finish in front of printed marketing materials for France Luxe body products, including bottles of scented soap and tags describing fragrances and product details.
Close-up of a person holding a black candle with a matte finish in front of printed marketing materials for France Luxe body products, including bottles of scented soap and tags describing fragrances and product details.
Photograph of three bottles of France Luxe Body scented body wash with tropical floral and fruit designs on the labels, arranged on a white pedestal, against a white background.
A black scented candle labeled 'France Luxe Body, Figue et Bois de Cedre, Bougie Parfumer', lit with a flame, placed on a decorative clear glass dish on a wooden table. Behind it, a gold decorative object and a book are visible, with a lit candle in the foreground. 
impact

A brand system as luxurious as the products it represents.

From shampoo bar imprints to email campaigns, every touchpoint was designed to feel cohesive, elevated, and true to the France Luxe Body identity. A thoughtful system built to support product launches and strengthen brand perception across print and digital.

tools used

Adobe Illustrator

Klaviyo

Adobe Indesign

Shopify

ChatGPT

Adobe Photoshop

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