Maison France Luxe

FULL SUITE BRANDING AND DESIGN

ROLE

Brand Designer & Email Marketing Lead

DELIVERABLES

Email | Packaging | Catalog Print | Web | Sales Deck

tools

Illustrator | Photoshop Indesign | Klaviyo | Shopify

category

Brand Identity & Marketing Design

tools

Full Suite - Print & Digital

PROJECT OVERVIEW

A refined identity rooted in

timeless French elegance

Develop and maintain a cohesive visual identity for Maison France Luxe across packaging, digital touchpoints, and high-performing email campaigns, all anchored in a premium aesthetic that speaks to the brand’s heritage and postitioning.

what i created

Brand direction, visual system, and moodboards

Packaging design and supporting brand assets

Email campaign design and execution in Klaviyo: promotions, launches, and seasonal storytelling

Full catalog design from concept through final layout

01

Brand Foundation

Visual identity, moodboards, and the style guide that anchors every touchpoint.

Moodboard

Moodboard

Branding Style Guide

Branding Style Guide

02

Email Campaigns

Promotional, launch, and seasonal storytelling campaigns designed and executed in Klaviyo.

A webpage for Maison France Luxe featuring a stone niche with five bottles of detergent, promotional text about scents and refills, images of scented products, and a collection of household cleaning bundles, with sections for finding scents, shopping
Advertisement for Maison France Luxe's spring cleaning products, featuring brushes, sprays, and hand soap, with sections for multi-surface spray cleaner, laundry detergent, and hand soap, and a collection display at the bottom.
Order confirmation email from Maison France Luxe for ginger root and shea butter laundry detergent, with customer shipping and billing details, order summary, and photos of figs, ginger, and a person holding a glass.

03

Catalog Design

Full catalog designed from concept through final layout. A cohesive print experience for the brand.

Brochures and product samples for Maison France Luxe, a luxury home care and laundry detergent brand, displayed on a gray surface.
Label for Maison France Luxe liquid dish soap with SKU MFL1003, priced at $12 wholesale and $24 retail, 400ml, featuring scent descriptions of fig and cedar and ginger and grapefruit.
Close-up of sliced figs on a black plate, with text overlay promoting Maison France Luxe products, and contact information for Maison France Luxe.
Display of Maison France Luxe multi-surface spray cleaner bottles on a wooden table, with additional cleaning products and natural elements, set against a window with a view of greenery outside.
Close-up of a hand resting on a floral-patterned white cloth, with greenery in the blurred background.

04

Packaging & Print Assets

Gift inserts, product packaging, labels, and brand collateral built for the premium retail experience.

Display of Maison France Luxe luxury cleaning products on a wooden surface, including laundry detergent, hand soap, dish soap, and multi-purpose spray cleaner, with a natural outdoor background.
A gift set box of French laundry detergent placed on a bed with pink, yellow, blue, and checkered bedsheets.
A black tray of fresh figs, some sliced open to reveal pinkish interior with seeds, on a light-colored cloth with text overlay advertising Maison France Luxe, a luxury home decor and accessories brand.
Text overlay on a background of crumpled fabric promoting eco-friendly home cleaning products. The text highlights luxury, plant-based, biodegradable, and cruelty-free qualities, without harmful substances, artificial colors, or dyes.
A flat lay of cleaning accessories including a wooden scrub brush, a fluffy beige sponge, and a black pump bottle labeled 'French Liquid Dish Soap.' There are also green cloths and beige textured items around the cleaning supplies, all on a white sur
A clear bottle of Maison France Luxe dish soap labeled 'French Liquid Dish Soap Ginger Pamplemousse Ginger Grapefruit' with a black pump, placed on a wooden surface alongside fresh ginger, a halved grapefruit, and a natural-bristled dish brush. The b
A skincare or beauty product brochure with the name "maison France Luxe" at the top, featuring the tagline "Your home done beautiful!" Beneath the text, there is a beige bath brush with natural bristles, a sprig of green leaves, and a small section o
Close-up of a hand holding a tall, clear glass with a textured vertical line pattern. The background is blurred, showing a person in striped clothing. The text overlay reads: 'maison France Luxe - YOUR HOME DONE BEAUTIFULLY' with a small decorative f
A brochure or flyer for Maison France Luxe showcasing home fragrance products, including images of bottles of scented diffusers, a woman holding a diffuser, and decorative natural elements like flowers and wooden accessories.

05

Sales Deck

A polished presentation capturing the brand story, product philosophy, indgredients, and customer positioning for retail and wholesale outreach.

Flat lay of spa or skincare items including a hydrating sponge, bar soap on a wooden soap dish, a textured cloth, and a toothbrush, with overlay text for Maison France Luxe.
A cozy indoor scene with a wicker basket filled with lavender flowers placed on a white floor near an open window with a garden view.
A bottle of Maison France Luxe dish soap with a pump, placed on a wooden surface near a fig and a natural sponge, with blurred greenery in the background.
Three bottles of Maison France Luxe laundry detergent placed on a wooden surface outdoors with blurred greenery in the background.
A promotional image for Maison France Luxe featuring a beige background with black text and a stack of folded, pastel-colored fabrics on a wooden stand on the right side.
A collage of fresh fruits, including lemons, grapefruit, figs, and other figs, along with a graphic titled 'Our Ingredient Snapshot' listing eco-friendly qualities of a product, such as biodegradable, made with vegetable oils, no synthetic surfactant
Close-up of a person's hand hanging laundry on a clothesline outdoors, with a background of greenery and sunlight.
Display of Maison France Luxe laundry and hand soap bottles on a wooden surface, with sliced figs and garlic in the foreground, and a background of green foliage through a window.
A laundry advertisement featuring a background of white laundry hanging on a clothesline outdoors, with a gray laundry basket visible in the foreground. The text promotes Maison France Luxe French Laundry Detergent and displays four different scents
Digital advertisement for Maison France Luxe Multipurpose Spray, featuring a spray bottle on the left and a background of hanging kitchen towels, plant, and jars on the right, with text highlighting the product's benefits and price.
Close-up of a person holding a textured glass of water, with text overlay promoting Maison France Luxe Liquid Dish Soap, featuring ingredients figue and gingembre, priced at $24.
Website homepage advertising Maison France Luxe Liquid Soap with images of two bottles, scent options Figue and Gingembre, featuring a person washing hands with water in the background.
Eco-friendly soap packaging with the phrase "Recyclable, Reusable, Refillable" and a circular emblem featuring a leaf with shades of brown, orange, and green, promoting sustainability and earth-friendly products.
A wicker basket containing two bottles of Maison France Luxe laundry detergent, one is labeled ginger and the other is labeled lavender, along with a rolled white towel and a white bath bomb, all set on white fabric with natural outdoor lighting. 
impact

A refined identity rooted in

timeless French elegance

Established a cohesive visual language across print and digital while driving engagement and revenue through strategic designed email campaigns aligned with Maison France Luxe’s premium aesthetic.

tools used

Adobe Photoshop

Shopify

Adobe Indesign

ChatGPT

Klaviyo

Adobe Illustrator

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