GRAPHIC DESIGNER & BRAND STRATEGISTEmail that turns subscribers into repeat customers
I build and run email marketing programs for e-commerce brands, from lifecycle strategy through the flows, the segments, and the creative. I handle the marketing and the design myself, so campaigns move faster and stay on brand.
KLAVIYO+MAILCHIMP | SHOPIFY | SQUARESPACE | BASED IN BEND, OREGONEverything your email program needs.
WHAT I DOLifecycle flows & automation
Welcome, abandoned cart, browse abandonment, post-purchase, and win-back flows that recover lost sales and drive repeat purchases.
Campaign management
A planned calendar of promotional sends, written, designed, built, and scheduled around your season and revenue goals.
Audience segmentation
Clean, well-segmented lists that reach the right people with the right message and keep your sender reputation healthy.
A/B testing & optimization
Ongoing testing of subject lines, send times, and creative, so engagement and revenue climb over time instead of guessing.
Deliverability & list health
List cleanup and re-engagement so your emails actually land in the inbox and your metrics reflect real interest.
Email design & build
On-brand, mobile-optimized emails designed and built in-house, with no outside designer and no lost time in handoff.
selected workEmail programs I’ve built.
A look at the strategy behind each program. Real campaigns drop into the frames below.
klaviyo + shopifyFrance Luxe | L. Erickson
France Luxe and its sister label L. Erickson are established hair-accessory brands with a large, engaged audience. The program needed consistent, on-brand campaigns plus a full set of automations to turn that audience into repeat buyers.
The Challenge
What I Did
I owned the program end to end in Klaviyo: a weekly campaign calendar tied to seasonal promotions, and a complete set of automated flows (welcome, abandoned cart, browse abandonment, post-purchase, and win-back). I segmented the list, A/B tested subject lines, send times, and creative, and designed and built every send in-house.
~60K
Subscribers
~10
Automated Flows
~Weekly
Campaign Cadence
Editorial / Trend Campaign
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Promotional Campaign
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Product Spotlight Campaign
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Seasonal Launch Campaign
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Shopify EmailMaison France Luxe
Maison France Luxe is the French-made sister line within the same group. As the newer, more boutique brand, its email program had to be built from nothing: its own audience, its own automations, its own voice, rather than a copy of its sister label.
The Challenge
I built the program from the ground up in Shopify Email, growing the subscriber list from zero to around 5,000, setting up its segments and automations, and planning, writing, and designing every campaign for a smaller, high-intent audience, with all creative produced in-house.
What I Did
~5K subscribers
Grown from zero
~Full
Automated flow Set
~In-house
All creative
Editorial / Trend Campaign
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Promotional Campaign
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Product Spotlight Campaign
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Seasonal Launch Campaign
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Mailchimp + ShopifyZealios
The Challenge
France Luxe and its sister label L. Erickson are established hair-accessory brands with a large, engaged audience. The program needed consistent, on-brand campaigns plus a full set of automations to turn that audience into repeat buyers.
I owned the program end to end in Klaviyo: a weekly campaign calendar tied to seasonal promotions, and a complete set of automated flows (welcome, abandoned cart, browse abandonment, post-purchase, and win-back). I segmented the list, A/B tested subject lines, send times, and creative, and designed and built every send in-house.
What I Did
~30K
Subscribers
~All flows
~Ongoing
Built from scratch
Live program
Editorial / Trend Campaign
Scroll to explore
Promotional Campaign
Scroll to explore
Product Spotlight Campaign
Scroll to explore
Seasonal Launch Campaign
Scroll to explore
Let’s talk about your email program.
Whether you're starting from scratch or want more from the list you already have, I'd love to hear about it.