Playforge
A bold, playful identity for a brand built to be played with, not put away.
DURABLE DOG TOYS
DELIVERABLESLogo Design | Brand Identity Color System | Merchandise
toolsIllustrator | Photoshop
categoryBrand Identity & Logo Design
PROJECT OVERVIEW
Bold, playful, and built to get tails wagging.
Playforge was launching a new dog throwing toy and needed a brand identity to match their energy. The brief was clear: bright, bold, and fun. Something that would stand out on the shelf and connect with dog owners who take playtime seriously.
WHAT I CREATED
Brand moodboard and visual direction
Logo design with four variations including primary, alternate, and favicon
Full color pallette and typography system
Brand style guide and graphic elements
Merchandise mockup applied to branded canvas tote
01
Brand Direction
Moodboard establishing the visual tone - energetic, bold, and rooted in the joy of play.
A collage featuring a stylized dog illustration on the left, a pack of five running dogs on the top right, a tennis ball and a dog on the bottom right, and some graphic text and shapes.
02
Brand Identity System
Logo variations, color palette, typography, and graphic elements - everything needed to build a consistent brand.
A branding style guide featuring a dog logo. The guide includes sections for favicon, main logo, alt logo, fonts, graphic elements, and color palette with color codes, and buttons labeled 'About' and 'Home.' The colors include navy blue, orange, light gray, and black.
03
Brand Application
The Playforge identity applied to merchandise, showing how the brand holds its own in the real world.
impactA brand as bold and playful as the product itself.
From moodboard to final style guide, the Playforge identity was designed to feel energetic, distinctive, and ready to grow with the brand. A cohesive system built for merchandise, packaging, and beyond.
tools usedAdobe Illustrator
Adobe Photoshop
Get In TouchLet’s create something beautiful
Have a project in mind? I’d love to hear about it.