Renegade Coffee
Brand Identity and Visual System
ROLE
Brand Designer & Email Marketing Lead
DELIVERABLESLogo | Branding | Signage Packaging | Merchandise
toolsIllustrator | Photoshop
categoryBrand Identity & Visual System
toolsFreelance - Brand Identity
PROJECT OVERVIEW
A bold identity for a brand
that doesn’t play by the rules.
Renegade Coffee needed a visual identity as spirited as its name. The goal was to create something adventurous and distinctive that could hold its own across packaging, merchandise, and signage without losing coherence.
WHAT I CREATED
Logo and brand identiy
Moodboard and style direction
Branded visual system for packaging and merchandise
Custom asset design including signage mockups, coffee bag visuals, and apparel graphics
01
Brand Foundation
Moodboard and style board establishing the visual direction: gritty, bold, and grounded in craft.
Moodboard - Visual direction setting the tone for the brand
Branding Style Board - Typography, color pallette, and visual system
02
Packaging & Merchandise
The brand identity applied to coffee bag packaging and apparel graphics.
Brand mark adapted for merchandise
Brand identity applied to retail packaging
03
Signage & Environment
The identity scaled up: signage mockups showing how the brand holds its own at full size.
impactA cohesive identity that
captures the adventurous spirit
of the brand.
From moodboard to final mockup, every piece of the Renegade Coffee identity was designed to feel intentional, bold, and consistent. A cohesive system built to support the brand across merchandise, packaging, and promotional touchpoints.
tools usedAdobe Illustrator
Adobe Photoshop
Get In TouchLet’s create
something beautiful
Have a project in mind? I’d love to hear about it.