The Finest

Accessories

FULL SUITE BRANDING AND DESIGN

ROLE

Brand Designer & Email Marketing Lead

DELIVERABLES

Email | Packaging | Catalog Print | Web | Sales Deck

tools

Illustrator | Photoshop Indesign | Klaviyo | Shopify

category

E-Commerce & Marketing Design

tools

Full Suite - Print, Digital & High-Volume Campaigns

PROJECT OVERVIEW

High-volume design

supporting e-commerce

growth.

Supporting ongoing e-commerce growth through consistent, on-brand marketing across email, packaging, web, and print. Week in, week out, without sacrificing quality or cohesion.

what i created

Promotional and lifecycle email campaigns designed and deployed in Klaviyo

Seasonal packaging designs and product presentation assets

Web layouts and digital marketing graphics for e-commerce promotions

Print collateral including a 50-page catalog and branded materials

Sales deck for wholesale and retail outreach

01

Email Campaigns

Promotional, editorial, and seasonal campaigns deployed weekly to thousands of subscribers via Klaviyo.

A woman with brown hair in a bun, wearing glasses, a brown jacket, and leopard print shoes, sitting on steps outside a building, holding a go-cup coffee.
Product spotlight email focused on showcasing key features and fit through lifestyle imagery, supporting conversion with a clear primary CTA.
Seasonal Valentine’s campaign introducing new accessory arrivals with romantic editorial visuals, structured content hierarchy, and prominent shop-now messaging to support promotional sales.
Editorial-inspired email highlighting seasonal hair trends and bestselling accessories, designed to support engagement and curated product storytelling.

02

Packaging &

Print Assets

Seasonal packaging, product presentation assets, collaboration lookbooks, and branded print collateral.

France Luxe x Hanky Panky Collaboration Lookbook
A woman with long blonde hair wearing a large lace bow in her hair, holding a bouquet of yellow flowers, standing outdoors on a sunny day.
A promotional Instagram post for France Luxe offering 20% off sitewide with the code 'FRANCE20,' valid until November 15th, 2025. The background is beige with white and black text, and features a small logo of a leaf at the top. The bottom displays i
Grab & Go Pony Banner for Sales Booth
Woman sitting on a windowsill looking outside, with text overlay saying "Introducing Flat Jaws".
Woman with brown hair and gold earrings looking to the side, wearing a beige top, with text overlay promoting classic fashion items with a 30% discount.
Close-up of a person's brown hair tied in a low ponytail with pink and black scrunchies, wearing a mauve-colored satin shirt.
A black hair comb with green leaf patterns and the words 'France Luxe' in gold, placed on a wet green leaf background.
A woman with long red hair and bangs, wearing a beige blazer and white top, touches her head with her right hand, looking down gently. The text on the image reads "the SPRING EDIT."
Close-up of a checked leopard print bracelet and matching earrings, with white and gold geometric objects in the background. Overlaid text reads: "Refined. Iconic. Dapper. Designed for the woman who leads with style. Uncover the bestselling checkered
Holiday Pony Box Design
Tropical Inspired Pony Pouch Design

03

Web Design

Homepage and landing page layouts designed to support seasonal campaigns and drive on-site conversions.

Winter Collection Homepage

Clean, modern homepage layout designed to highlight seasonal products and support onsite traffic from email campaigns.

Bridal Landing Page

Landing page design prioritizing romantic editorial imagery aligned with promotional emails.

Fall Collection Homepage

Inviting layout balancing brand tone with product focus and clear pathways to shop.

04

50-Page Catalog

A comprehensive product catalog designed from concept through final layout for wholesale and retail use.

Fashion magazine pages featuring models with different hairstyles and hair accessories, including a woman with a headband and another with styled blonde hair, laying on a gray surface.
Fashion magazine pages featuring models with different hairstyles and hair accessories, including a woman with a headband and another with styled blonde hair, laying on a gray surface.
Catalog page showcasing hair accessories by L. Erickson, including jaw clips, the Luna Jaw Wheel Set in various colors, and small decorative clips, with text describing the products and prices.
Page from a catalog featuring hair barrettes. A woman with blonde hair, wearing a white shirt, is shown from behind, holding a glass, with a window in the background. The right side displays various hair barrettes with their names, SKUs, and barcodes, under the heading "FRANCE LUXE RECTANGLE VOLUME BARRETTE."
A woman in a white top is holding a large, oval, brown hairbrush with a handle that has the brand name 'L. Erickson' on it. The image includes product details and pricing for various hair styling tools, including brushes and combs, on the right side.
A woman with curly hair wearing multiple bracelets, with a close-up of her head and hand behind her hair. Next to her is a product advertisement for hair accessories, featuring hair ties and a description of a jewelry brand.

05

Sales Deck

A presentation deck designed for wholesale and retail outreach, showcasing the brand story, product range, and customer positioning.

Sales Deck for the Finest Accessories
Text explaining the brands France Luxe and L. Erickson, highlighting their craftsmanship, materials, and product range in hair accessories.
A woman with curly hair and a striped sleeveless top walking in New York City, wearing sunglasses and a headband, with tall buildings and yellow taxis in the background.
Printed advertisement for hair accessories with logos of high-end retailers, jewelry pieces in tortoiseshell patterns on plates, and a strip of text describing partnerships with premium retailers and product growth.
An advertisement showcasing four women with different hair accessories, each labeled with product names: Couture Jaw, Grab & Go Pony, Ultracomfort Headband, and Classic Rectangle Barrette.
Display of three women showing different hair accessories with colorful prints, used for styling hair.
A step-by-step guide to the fabric lamination process with images of folded fabrics, a person measuring fabric, and a person wearing a floral hair clip.
Text slide titled "Working Together" with background of lace pattern, discussing a collaboration between France Luxe and Hanky Panky to create laminated hair accessories using lace and fabric.
A close-up image featuring a ceramic bowl, several colorful hair clips with floral designs, and a shadow cast on a light-colored surface, with overlaid text reading 'hanky panky + FRANCE Luce'. 
impact

Weekly campaigns.

Cohesive branding.

Consistent Results.

Delivered high-volume design across email, packaging, web, and print, reaching thousands of subscribers and supporting seasonal launches, promotions, and ongoing brand marketing without sacrificing quality or cohesion.

tools used

Adobe Photoshop

Shopify

Adobe Indesign

ChatGPT

Klaviyo

Adobe Illustrator

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